Top Beauty Retail Apps on Android in Europe Q3 2022

The third quarter of 2022 showcased notable trends for the top beauty retail applications on the Android platform in Europe. Here is a detailed look at the performance of the top five apps: Mein dm, ЛЭТУАЛЬ: косметика, парфюмерия, Золотое Яблоко: косметика, Gratis - Kozmetik & Makyaj, and Douglas – Parfüm & Kosmetik.

Mein dm demonstrated a robust performance in weekly downloads, starting at 63.8K in late June and peaking at 96.4K by the end of August. The weekly active users for the app also saw a steady rise, increasing from approximately 615K to 777K by the end of September.

ЛЭТУАЛЬ: косметика, парфюмерия experienced a notable increase in weekly downloads, reaching a peak of 67.9K in the final week of September. The app's weekly active users also grew significantly, starting at 78K and ending the quarter at around 150.5K.

Золотое Яблоко: косметика had a fluctuating download trend, peaking at 59.1K in late August. Its weekly active users showed a consistent increase, starting at 205.7K and reaching 247.5K by the end of August, before slightly dropping to 221.2K by the end of September.

Gratis - Kozmetik & Makyaj maintained a steady download rate, peaking at 29.2K in early September. The weekly active users for the app also increased from 75.4K to 86.2K during the same period.

Douglas – Parfüm & Kosmetik saw a moderate increase in downloads, with peaks at 23.5K in early August and 21.8K in the final week of September. The app's weekly active users fluctuated slightly, starting at 112.5K and ending the quarter at 111.3K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.